Attract. Connect. Finding the Expertise Behind Business Growth

Magnetic was created to build on the foundations and relationships established through OneStaff, with a clear focus on growing our specialist recruitment capability.

From the beginning, the intent was to create a brand with the market knowledge, networks and focus to connect businesses with the expertise they need to solve problems, deliver projects and support growth.

Our Two Brands | One Team approach builds on that original thinking, bringing the strengths of Magnetic and OneStaff together more deliberately.

Together, we give businesses and candidates access to broader networks, deeper market knowledge and a wider range of workforce and resource solutions across New Zealand.

Two brands give us the ability to position and specialise differently in the market.  One Team means we aren’t constrained by those boundaries when it comes to supporting our clients and candidates.

For organisations, that means access to specialist knowledge, broader market capability and a wider range of workforce and resource solutions through one connected team.

For candidates, it means access to specialist roles, industry insight and a broader network of employers and opportunities across both brands.

The relationships stay the same. The capability behind them gets even stronger.

“The real strength of Two Brands | One Team is that neither brand needs to operate in isolation.  OneStaff and Magnetic each have their own identity, strengths and market positioning, but we’re one team. That means we can look beyond a single role, discipline or brand and focus on what our clients and candidates actually need, bringing the right people, expertise and networks together around that.”  Troy Thurston, GM Magnetic.

Our approach is simple:  Attract. Connect.

Attract specialist capability

The people organisations need aren’t always actively looking.

Many of the most valuable people are already building their careers, developing expertise and making an impact within their industries.

Finding them requires more than a database or a job advertisement.

It requires specialist knowledge, strong networks and genuine relationships within the markets you work in.

Across Magnetic and OneStaff, our teams work across Technical, Professional, Trades and Operations markets throughout New Zealand, bringing together people with different areas of market knowledge, experience and expertise.

That combination of specialist depth and broader market reach helps us understand not just the role we’re recruiting, but the organisation, market and wider objective behind it.

Our team brings deep market insight to conversations with both businesses and candidates.

That means we can look beyond the position description to understand what an organisation truly needs, what success looks like and what will help someone thrive once they join.

Connect expertise with the right environment

Skills and experience matter, but they are only part of the picture.

The right connection considers the organisation, its culture, leadership, priorities, challenges and where it’s heading next, alongside what an individual is looking for in their next move.

That’s why we invest in understanding people.

For organisations, we want to understand the expertise you need today and where your business is heading tomorrow.

For candidates, we want to understand your experience, strengths, what you’re looking for next and what matters most to you.

The result is a better-informed connection between people and organisations, built around what both sides are actually trying to achieve.

Looking beyond the role

The challenges organisations face aren’t always solved by a single hire.

Sometimes the answer is technical expertise.  Sometimes it’s leadership capability, project support, a permanent hire, contract resource or simply access to a wider talent network.

That’s why we look beyond the position in front of us to understand the broader objective.

Through Two Brands | One Team, we can look beyond which brand a requirement sits with and focus first on what the client is actually trying to achieve.  Magnetic and OneStaff can then bring the right expertise, networks and resource solution around that need.

It means access to trusted expertise backed by a wider team with broader capability.

Two specialist brands. One connected team.

Attract. Connect. One Connected Team.

The world of work continues to change, so does the expertise organisations need to grow, adapt and deliver.

Candidates want meaningful work that aligns with where they are heading next.

That makes strong connections more important than ever.

Attract. Connect. has always been about more than filling a vacancy.

We attract specialist people through market knowledge, industry relationships, networks and genuine engagement with the people behind the CV.

We connect that expertise with organisations where it can create real impact.

And we build relationships that extend beyond a single placement.

Two Brands | One Team takes that further.  It gives our clients and candidates access to the specialist focus of two distinctive brands, backed by the reach, relationships and capability of one connected team.

For us, that’s the opportunity: retain what makes each brand distinctive, while making it easier for our clients and candidates to access everything we can offer together.

Talk to our team about your next hire, workforce challenge or career move.

Two Brands | One Team

One Connected Team.