At Magnetic, we don’t try to be all things to all people. Instead, we’ve built our business around a deliberately selected set of sectors and business functions that are critical to New Zealand’s long-term economic resilience and growth.

This is a strategy built on insight – not just opportunity. We focus where the right people can make the biggest difference, and where our expertise has the greatest impact.

Here’s how we think about our verticals and why functions like sales, finance, and commercial leadership are central to the way we work.

Build & Infrastructure: Laying the Foundations for National Growth

New Zealand is embarking on a multi-decade infrastructure build, with a national strategy that prioritises climate resilience, regional development, and sustainable economic growth. But the reality is, the sector is under pressure – skills shortages, ageing assets, and capacity challenges are all holding back progress.

Why we focus here:

• Infrastructure underpins almost every major challenge and opportunity New Zealand faces – from housing and transport to climate resilience and regional connectivity.
• The talent gap is growing, and the ability to secure top-tier professionals will shape the sector’s success over the coming years.
• We recruit for the full ecosystem – from civil engineers and project leads to health & safety, environmental, and commercial roles.

Industry, Innovation & Emerging Tech: Powering the Economy of Tomorrow

Innovation is no longer an abstract concept – it’s happening on the ground in manufacturing, automation, deep tech, energy, and R&D. As traditional sectors modernise and new industries emerge, the demand for specialised talent is surging.

Why we focus here:

• The shift toward Industry 4.0 and digital manufacturing is reshaping the skills landscape.
• New Zealand needs more engineers, data scientists, firmware developers, and innovation leaders – people who can work at the intersection of technology, systems, and strategy.
• We help growing companies build future-ready teams that can innovate at speed and scale.

People, Culture & Safety: The Human Core of Every Organisation

The future of work is human. From leadership and learning to wellbeing and safety, the people and capability function now sits at the centre of business strategy. In a world of constant change, how organisations support their people will define their success.

Why we focus here:

• We believe HR, health & safety, and ESG are not support functions – they’re strategic.
• We place people leaders who can design cultures, support transformation, and embed resilience across organisations.
• Safety is a business imperative, and we help clients bring in the people who can lead risk and healthy workplaces with clarity and purpose.

Sales, Finance & Commercial: The Business Backbone

Every sector we work with relies on strong commercial, financial, and revenue-driving capability. These functions don’t just support the business – they are often the difference between survival and scale.

Why we embed them across every vertical:

Finance:

• Today’s CFOs and finance directors are strategic operators – balancing control with growth, managing investment and risk, and aligning financial strategy with organisational goals.
• We recruit financial leaders with the sector-specific experience to guide businesses through change and complexity.

Sales & Commercial:

• Sales and business development roles have evolved. It’s not just about relationships – it’s about insight, influence, and building long-term value.
• From strategic BDMs and commercial directors to key account managers, we place professionals who understand the commercial nuance of a range of sectors.

These are the people who unlock opportunity, protect margin, and build trust – often behind the scenes.

A Strategy Built on Synergy

Our focus is designed to reflect how industries interact – not just how they operate in isolation. We understand the connections between them:

• Technology is reshaping all industries
• Sustainability roles are emerging across infrastructure, supply chain, and R&D
• People and commercial leaders are the thread that binds innovation, culture, and delivery

By looking at recruitment systemically, not in silos, we help our clients stay ahead of talent trends and make better long-term hiring decisions.

Our Point of Difference

We’re not here to compete on volume. We focus on where we can deliver the most strategic value – for our clients, for the professionals we place, and for Aotearoa’s future economy.

Whether you’re:

• Delivering complex infrastructure projects
• Scaling a business aiming to solve sector challenges
• Evolving your culture and workforce
• Or looking for finance and commercial leaders to guide your next chapter

We bring insight, intent, and rigour to every search.

Let’s connect – and build a team that’s fit for the future.